Our mission is to overcome the environmental and ethical challenges of traditional hosiery production and make the most sustainable products possible without compromising on the quality. Our approach merges science and fashion and we work closely with innovative yarn and hosiery manufacturers as well as with scientists in the field of sustainability.
We have developed The Dear Denier Sustainability Framework® to systemize our work with sustainability and secure the constant innovation and development of our methods and procedures.
More than 2 billion pairs of tights are produced, used and discarded every year. They are made using petroleum, chemicals, water and energy and when thrown away they dissolve into microplastics, polluting our groundwater and oceans.
It is no secret that the global fashion industry is one of the most polluting industries in the world. It accounts for more than 4% of the total GHG emissions (greenhouse gas) in the world. This is a huge contribution to the atmospheric warming that has lifted the global temperatures.
The hosiery industry is unfortunately a major negative contributor in this regard. And has been for many years.
For more than 60 years the industry has been making the same products in the same way using the same materials.
Nylon and elastane are the preferred materials when making tights. Both are synthetic materials and nylon is a plastic material derived from crude oil and chemically processed. It is an extremely water and energy consuming process which results in high GHG emissions, excessive use of water and energy as well as environmental pollution.
We use recycled nylon and sustainable materials, we have a zero-waste production and effective management of water and energy consumption as well as the use of only renewable energy.
We use no heavy metals or dangerous chemicals in the dyeing process - we clean polluting elements from the air and water and reuse the water. Our packaging is sustainable and recyclable. We recycle used tights through our recycling initiative.
This enables us to significantly reduce CO2 emissions, pollution, water and energy consumption.
1. RECYCLED MATERIALS
Only brand in the world that uses both recycled polyamide AND elastane for all tights
2. WASTE FREE PRODUCTION
Waste is sorted and reused in production, or recycled
Large amounts of water are saved when no virgin materials are used and all water from the production is cleaned and used again
4. RENEWABLE ENERGY
Our tights are made using only renewable energy from the sun, water and wind
5. ENERGY SAVING
In addition to the use of renewable energy, our factories have implemented systems that ensure responsible use of energy
6. NO HAZARDOUS CHEMICALS OR HEAVY METALS
We are OEKO-TEX certified and do not use chemicals that can be harmful to humans and animals
7. RECYCLING INITIATIVE
We are the first in the world to launch a big-scale recycling initiative in collaboration with retailers worldwide
We have all the major environmental, ethical and social certifications for both our yarns and production
9. PRODUCT DURABILITY
All our products are designed to last longer, this through the choice of materials, production techniques and functionality
10. CO2 NEUTRAL PRODUCTS
Although our production does not emit any CO2, we offset 200 grams of CO2 every time we sell a product